Popularity Contest = centralization = oligopolization

Is the growing blog culture a popularity contest among high-profile participant, where authorship by a few articulate pioneers is drowning out the voice of the people? Are blogging cultures in fact diluting the power and significance of the communication renaissance, and once again relegating most blog readers to active participants?

[J. Jacobs & D. Rushkoff (2006) “Blogs and the Communications Renaissance” Uses of blogs, (Eds.) A. Bruns & J. Jacobs, Peter Lang: NY, p. 243]

 So while the functionality and power of negotiation inherent to blogs may well be providing us with a new perspective and a new means of understanding the world, there are even now the seeds of centralization of blog significance at work. Just as mainstream media have suffered oligopolization and centralization of control and voices, blogs may be considered to be oh-so-gradually moving down the same path of centralization.

[J. Jacobs & D. Rushkoff (2006) “Blogs and the Communications Renaissance” Uses of blogs, (Eds.) A. Bruns & J. Jacobs, Peter Lang: NY, p. 244]

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