From production to produsage

In becoming active publishers, commentators and discussants, then, bloggers turn into what we can usefully describe as produsers -a hybrid of producer and user. Al bloggers are both potential users (in the narrow sense of information recipient) as well as potential producers of content (…) This conceptualization advances well beyond Alvin Toffler’s famous term “prosumer”, which at worst may describe little more than a well-informed consumer who nonetheless remains engaged only passively once a consumption choice has been made, and may never actively engage in the production and expression of new ideas.

[Axel Bruns & Joanne Jacobs (2006) “Introduction” Uses of blogs, (Eds.) A. Bruns & J. Jacobs, Peter Lang: NY, p. 6]

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