Even when it is highly self-referential (which is also the case of both, the academic and media worlds), the blogosphere is a global meritocratic community, with its own hierarchies, rankings and codes, performing a multilateral transnational conversation, generating a sort of peer reviewed content, widely and speedly disseminated and thus becoming one of the most important knowledge factory nowadays.
[J.L. Orihuela (2003) “Blogging and the eCommunication Paradigms: 10 principles of the new media scenario” BlogTalks: European Conference on Weblogs Ed. Thomas N. Burg, Norderstedt: Books on Demand GmbH, pp. 262]